Mazda is doubling down on product overlap with the new CX-5 and CX-50, but says it’s fine and explains why

- Mazda recently introduced the redesigned CX-5, which moves even closer to the CX-50.
- Despite a number of similarities, Mazda believes the two models can “coexist perfectly.”
- The CX-5 arrives early next year with a 2.5-liter four-cylinder developing 187 hp and 185 lb-ft.
When Mazda introduced the CX-50 in 2021, many people assumed it would eventually replace the CX-5. This made sense as both models were two-row crossovers with the same engine and were priced similarly.
More: Mazda Gave The CX-5 A Makeover But Saved The Real Surprise For Later
Fast forward to today and the situation is getting even more complicated as some of the biggest differences have now evaporated. The 2026 CX-5 is significantly larger than its predecessor and this means it’s an even closer match to the CX-50. It is also getting a hybrid powertrain and will presumably become more expensive – just like the CX-50.
A Question of Redundancy
Naturally, this leads to an obvious question: why? Why waste the money, time, and effort to essentially recreate the same thing you already have?
Mazda’s answer is effectively “because we can”. While that doesn’t sound like the brightest idea, Mazda North America’s Vice President of Strategic Planning, Stefan Meisterfeld, told Motor1 “We believe in the coexistence of these two because this is the largest segment in the industry.” He went on to suggest the CX-5 appeals to more urban and sophisticated customers, while the CX-50 attracts rugged adventure seekers.
MAZDA CX-5
Meisterfeld noted that the company believes they can “coexist perfectly next to each other.” Of course, that’s already panned out, but it’s about to make even less sense this time around.
Price Gap Could Shrink Further
While U.S. pricing will be announced closer to the model’s launch early next year, Bloomberg noted it will be imported from Japan. This means it’ll likely be hit by a stiff 27.5% tariff, which could drive the price higher.
Meisterfeld admitted the 2026 CX-5 could see a “small price” adjustment, but the automaker won’t pass on the full cost of the tariff. The question is how “small” this will be as only $1,730 separate the current CX-5 from the American-made CX-50.
MAZDA CX-50